U.S. Bank created the first Spanish-speaking voice assistant for banking, Asistente Inteligente. Through this and their acquisition of
Union Bank in California, we saw an opportunity to speak to their Hispanic population. The language barriers Spanish-speakers
face can hinder them in many areas, including their finances, and that burden tends to fall on their children.

We created an unbranded documentary short about real, first-generation kids who serve as their families translators.
The film highlights 3 families, though there are over 11 million child translators in the United States.

To date, Translators has become a finalist in 17 film festivals, including winning Best Short at Tribeca X. We premiered
​in LA as an official select of the Los Angeles Latino International Film Festival (LALIFF) and in NYC at Tribeca Film Festival.

Featured on AdAge, Campaign, LLB, CNN Español, Al Día, CBS Mornings, NBC News Now, Variety, Hollywood Reporter, SHOOTonline, and more.

THE FILM TRAILER

We made it a priority for every touchpoint to be comprehensible in both English and Spanish.

HIGHLIGHT REEL TO DATE

​Watch the full 20 minute film here:
TranslatorsFilm.com​

 ​TRIBECA FILM FESTIVAL
We partnered with Tribeca to host a private premiere event and panel discussion to inspire conversation about access.

 ​TRIBECA X
We co-programed a panel discussion at the prestigious Tribeca X event. Then, we won Best Short.

At the Montablán in LA, Hispanic community leaders gathered for a panel discussion with John Leguizamo around U.S. Bank’s inclusivity and diversity initiatives.

We placed wild postings throughout Spanish-speaking neighborhoods in California.

So far, the film has garnered more than
​12 BILLION IMPRESSIONS and
​751 EARNED PLACEMENTS
across mainstream, entertainment, multicultural and Spanish-language outlets. 

​​Agency: McCann Worldgroup
Client: U.S. Bank
Art Director: Erika Casales
Copywriter: LeAndra Langhorne