1/3 of the financial literacy gap comes down to confidence.
U.S. Bank and the WNBA teamed up to change that.
We made the spot to get women in the game.

This :30 spot ran on ESPN, and was VO'd by New York Liberty's own, Betnijah Laney.

THE SOCIAL

THE LANDING PAGE

Agency: McCann New York
Client: U.S. Bank
Art Director: Erika Casales
Copywriter: LeAndra Langhorne