A study showed that women’s lack of confidence in their financial knowledge accounts for 1⁄3 of the financial literacy gap.
When taking a financial literacy test, many women selected, "I don't know" if the option was there, yet answered correctly if it wasn't.
This confirmed that confidence is an integral factor in women's financial success.
U.S. Bank teamed up with the WNBA through the WNBA Changemakers Program to build the financial confidence and success of women everywhere.
We created the following spot to inspire women to take part in the resources offered by their new alliance and ultimately make stronger financial moves.
When taking a financial literacy test, many women selected, "I don't know" if the option was there, yet answered correctly if it wasn't.
This confirmed that confidence is an integral factor in women's financial success.
U.S. Bank teamed up with the WNBA through the WNBA Changemakers Program to build the financial confidence and success of women everywhere.
We created the following spot to inspire women to take part in the resources offered by their new alliance and ultimately make stronger financial moves.
THE SPOT
This :30 spot ran on ESPN, and was VO'd by New York Liberty's own, Betnijah Laney.
THE SOCIAL
Each social unit featuring a specific player was VO'd by the player herself.
Each social unit featuring a specific player was VO'd by the player herself.
Dearica Hamby
Betnijah Laney
Napheesa Collier
THE LANDING PAGE