Over 11 million children in the U.S. serve as translators for their families.
We made a documentary about three of them.
Translators is an unbranded short film born from U.S. Bank's launch of the first Spanish-language voice assistant for banking.
But the film never mentions the bank. It just tells the truth about the weight kids carry when language becomes a barrier,
and the love behind each translated word.

The film premiered as an official selection at Tribeca Film Festival and LALIFF, won Best Short at TribecaX, and became a finalist in 17 film festivals.
We also were honored with Campaign of the Year at the 2024 AdColor Awards and took home three Cannes Lions.
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AdAge // Campaign // LLB // CNN Español //Al Día // CBS Mornings // NBC News Now // Variety // Hollywood Reporter // SHOOTonline

THE FILM TRAILER

We made certain every touchpoint was
comprehensible in both English and Spanish.

THE HIGHLIGHT REEL

Watch the full film HERE

TRIBECA FILM FESTIVAL

We partnered with Tribeca to host a private premiere event
and panel discussion to inspire conversation about access.

TRIBECA X

We co-programed a panel discussion at the prestigious Tribeca X event.
​Then, we won Best Short.

At the Montablán in LA, Hispanic community leaders gathered for a panel discussion with John Leguizamo around U.S. Bank’s inclusivity and diversity initiatives.

We placed wild postings throughout Spanish-speaking neighborhoods in California.

The film garnered more than
​12 BILLION IMPRESSIONS and
​751 EARNED PLACEMENTS
across mainstream, entertainment, multicultural and Spanish-language outlets. 

​​Agency: McCann Worldgroup
Client: U.S. Bank
Art Director: Erika Casales
Copywriter: LeAndra Langhorne
ECD: Lauren McCrindle & Erin Wendel
CD: Christian Beckett & Jon Vall
Producer: MJ Soler & Erin Michelitsch