SheaMoisture has long been the go-to brand for women transitioning to their natural curls.
How do we reintroduce SheaMoisture as the OG in hair health—and now, the go-to for bold styling and everyday use?
YES, AND.
Because textured hair is as versatile as the Black women who wear it.
​And SheaMoisture is built to keep up.

Who better to amplify our message than Serena Page -- the unforgettable, fan-favorite winner of Love Island Season 6?

we launched the campaign with a placement at the BET Awards,
then expanded the story across social

YES, AND ​Magazine
limited edition physical magazine offering ​inspiration ​and a Shea product tailored for every style

influencers were invited to a YES, AND ​magazine pop up at Astor Place

the culture responded

and the press followed

Agency: Majority
Client: SheaMoisture
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Senior Copywriter: LeAndra Langhorne
Art Director: Sierra Wheeler
Producers: Christine Presto, Matt Joyner, Liv Higgins
Account: Christina Tuck, Fuming Cao
Director: Kajal Patel
Photographer: Felisha Tolentino
Production Company: Golden Child
​Post House: UNIT
Retouching: Feather