Mr. Pibb is back.
The problem? People think Dr Pepper is better.
But Mr. Pibb isn't second best. It's just been slept on.
Just like Scottie Pippen -- the most famous 'slept on' athlete in American sports history.

daily mail // tmz // sports illustrated // bleacher report // adage // top 5 creative campaigns

we started with a tease

the TVC launched during NCAA March Madness,
​owning the moment when underdogs take center stage.

those who got it, got it.

despite all the beef-fueled banter,
​there was one comment that everyone could agree on...

120 total placements
941M+ impressions

​​Agency: Majority
Client: Mr. Pibb
​Talent: Scottie Pippen
VO: Van Lathan
Director: Amir Farhang
CCO: Omid Farhang
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Senior Copywriter: LeAndra Langhorne
Art Director: Sierra Wheeler
Producer: Christine Presto