Mr. Pibb is back.
And its got something to prove. People keep saying Dr Pepper is better.
But Mr. Pibb isn't second best. It's just been slept on.
Just like Scottie Pippen.

daily mail // tmz // sports illustrated // bleacher report // adage // top 5 creative campaigns

it started with a tease

the TVC launched during NCAA March Madness, ​​
​owning the moment when underdogs take center stage

those who got it, got it

despite all the beef-fueled banter, ​​there was
​one comment that everyone could agree on...

120 total placements

​
​941M+ impressions

​​Agency: Majority
Client: Mr. Pibb
​Talent: Scottie Pippen
VO: Van Lathan
Director: Amir Farhang
CCO: Omid Farhang
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Senior Copywriter: LeAndra Langhorne
Art Director: Sierra Wheeler
Producer: Christine Presto