Each MGM resort on the strip is home to its own one-of-a-kind personality.
Yet, the previous lifestyle imagery for each property seemed to muddy together.
We were tasked with creating a unique visual identity for each MGM property that speaks to both its clientele and amenities.
Yet, the previous lifestyle imagery for each property seemed to muddy together.
We were tasked with creating a unique visual identity for each MGM property that speaks to both its clientele and amenities.
ARIA
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury. The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury. The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
BELLAGIO
Bellagio is inviting, timeless, and elegant. The photography style is cinematic and full of rich details that help to tell a story beyond what we just see in the photo.
Bellagio is inviting, timeless, and elegant. The photography style is cinematic and full of rich details that help to tell a story beyond what we just see in the photo.
MGM REWARDS
As MGM Rewards represents all of the MGM properties, it is important to maintain the brand colors of dark blue and gold consistently across all of its assets.
As MGM Rewards represents all of the MGM properties, it is important to maintain the brand colors of dark blue and gold consistently across all of its assets.
MGM GRAND
MGM Grand is the ultimate Vegas experience. It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
MGM Grand is the ultimate Vegas experience. It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
LUXOR
Luxor guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences. Golden tones help express its regal Egyptian theme.
Luxor guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences. Golden tones help express its regal Egyptian theme.
Agency: McCann New York
Client: MGM Resorts
Art Director: Erika Casales, Lindsay Weisleder
Client: MGM Resorts
Art Director: Erika Casales, Lindsay Weisleder