Every MGM property on the strip has its own personality, but the old imagery didn't show it.
We fixed that — building a distinct visual identity for each one.
We fixed that — building a distinct visual identity for each one.
ARIA
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury.
The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
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BELLAGIO
Bellagio is inviting, timeless, and elegant.
Its photography is cinematic, rich with detail, and crafted to tell stories that extend beyond the frame.
Its photography is cinematic, rich with detail, and crafted to tell stories that extend beyond the frame.
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MGM GRAND
Representing the full portfolio of MGM properties,
MGM Rewards must maintain consistent use of its signature blue and gold.
MGM Rewards must maintain consistent use of its signature blue and gold.
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MGM GRAND
MGM Grand is the ultimate Vegas experience.
It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
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LUXOR
Luxor guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences.
Golden tones help express its regal Egyptian theme.
Golden tones help express its regal Egyptian theme.
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Agency: McCann New York
Client: MGM Resorts
Creative Director: Leopold Billard
Art Directors: Erika Casales, Lindsay Weisleder
Client: MGM Resorts
Creative Director: Leopold Billard
Art Directors: Erika Casales, Lindsay Weisleder