Each MGM resort on the strip is home to its own one-of-a-kind personality.
Yet, the previous lifestyle imagery for each property made them look the same.
We were tasked with creating a unique visual identity for each MGM property, capturing the essence of their clientele and amenities.
Yet, the previous lifestyle imagery for each property made them look the same.
We were tasked with creating a unique visual identity for each MGM property, capturing the essence of their clientele and amenities.
ARIA
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury. The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
Aria is knowledgeable, sophisticated, and mindful - representing a modern form of luxury. The photography is playful with an adventurous spirit, shot in a graphic approach with bold colors.
|
|
|
|
|
|
|
|
BELLAGIO
Bellagio is inviting, timeless, and elegant. Its photography is cinematic, rich with detail, and crafted to tell stories that extend beyond the frame.
Bellagio is inviting, timeless, and elegant. Its photography is cinematic, rich with detail, and crafted to tell stories that extend beyond the frame.
|
|
|
|
|
|
|
|
MGM REWARDS
Representing the full portfolio of MGM properties, MGM Rewards must maintain consistent use of its signature blue and gold.
Representing the full portfolio of MGM properties, MGM Rewards must maintain consistent use of its signature blue and gold.
|
|
|
|
|
|
MGM GRAND
MGM Grand is the ultimate Vegas experience. It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
MGM Grand is the ultimate Vegas experience. It’s energy, movement, and excitement has the viewer live vicariously through candid moments.
|
|
|
|
|
|
|
LUXOR
Luxor guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences. Golden tones help express its regal Egyptian theme.
Luxor guarantees a fun time with its iconic architecture, unique entertainment and one-of-a-kind venues and live experiences. Golden tones help express its regal Egyptian theme.
|
|
|
|
|
|
|
|
Agency: McCann New York
Client: MGM Resorts
Art Directors: Erika Casales, Lindsay Weisleder
Client: MGM Resorts
Art Directors: Erika Casales, Lindsay Weisleder