The confusion that comes with dyslexia is similar to the overall understanding of the learning difficulty itself. This campaign seeks to raise awareness of dyslexia with the goal that society as a whole will become more responsive and empathetic to those with the disability.
OUT OF HOME
The visuals aim to create a sense of first curiosity, disorientation, and then empathy. The images imply the confusion experienced by those with dyslexia. Miscellaneous shapes cover the faces of individuals in the visuals, signifying the sense of isolation that those with dyslexia experience. Viewers will be drawn in to the posters for their vivid borders, accompanied by eccentric images, then directed to an online website.
|
|
LANDING PAGE
Users can enter their zip code to find a VR experience near them. They can also browse the site to learn more about dyslexia and the campaign's purpose.
Users can enter their zip code to find a VR experience near them. They can also browse the site to learn more about dyslexia and the campaign's purpose.
VR EXPERIENCE
The VR services will immerse an individual into the everyday experiences of a person with dyslexia.
Users who are not dyslexic will become more aware of the difficulty in maneuvering normal day to day events of a dyslexic individual.
The point of view imitates the real- life situation of such instances.
Users will struggle to maneuver through situations such as purchasing a train ticket, receiving a written test, and replying to an email.
The VR services will immerse an individual into the everyday experiences of a person with dyslexia.
Users who are not dyslexic will become more aware of the difficulty in maneuvering normal day to day events of a dyslexic individual.
The point of view imitates the real- life situation of such instances.
Users will struggle to maneuver through situations such as purchasing a train ticket, receiving a written test, and replying to an email.
AD / CW/ Designer: Erika Casales