SheaMoisture has been trusted by pros, loved across generations, and has long been the go-to brand for women transitioning to their natural curls.
In a saturated market, they were losing the younger generations' loyalty in a sea of other brands.
How do we reintroduce SheaMoisture as the OG in hair health—and now, the go-to for bold styling and everyday versatility?
Because textured hair is as versatile as the Black women who wear it.
And SheaMoisture is built to keep up.
For every version of you.
YES, AND.
In a saturated market, they were losing the younger generations' loyalty in a sea of other brands.
How do we reintroduce SheaMoisture as the OG in hair health—and now, the go-to for bold styling and everyday versatility?
Because textured hair is as versatile as the Black women who wear it.
And SheaMoisture is built to keep up.
For every version of you.
YES, AND.
TVC
SOCIAL
YES, AND Magazine
A limited edition physical magazine offering inspiration and a Shea product tailored for every style.
A limited edition physical magazine offering inspiration and a Shea product tailored for every style.
|
|
YES, AND Newsstand
The YES, AND magazine was launched at a pop up in Astor Place in New York City.
The YES, AND magazine was launched at a pop up in Astor Place in New York City.
Agency: Majority
Client: SheaMoisture
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Art Director: Sierra Wheeler
Senior Copywriter: LeAndra Langhorne
Producer: Christine Presto, Matt Joyner, Liv Higgins
Client: SheaMoisture
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Art Director: Sierra Wheeler
Senior Copywriter: LeAndra Langhorne
Producer: Christine Presto, Matt Joyner, Liv Higgins