Black and Hispanic communities are disproportionately impacted by diabetes.
Our challenge was creating work that felt culturally authentic without narrowing the message.
With FreeStyle Libre 3 Plus, glucose numbers are sent directly to your phone, giving people more freedom, confidence, and control over daily life.
THIS IS PROGRESS.

we created all TVCs in English and Spanish

​​Agency: Majority
Client: Abbott Health
Director: Howard Grandison
GCD: Micöl Rankin
Senior Art Director: Erika Casales
Senior Copywriter: LeAndra Langhorne
Designer: Sierra Wheeler
Producer: Christine Presto
Photographer: Elliot Liss