100 school zones. Three continents.
One truth: kids can't learn if they can't get there safely.
This global campaign documented the real crosswalks 3M transformed --
shot on location in Mumbai, Mexico City, and St. Paul.
One truth: kids can't learn if they can't get there safely.
This global campaign documented the real crosswalks 3M transformed --
shot on location in Mumbai, Mexico City, and St. Paul.
We creates a series of Before & Afters that lived on The Washington Post as well as social to showcase the school zones, pre and post 3M.
Mexico City, Mexico
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Mumbai, India
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St. Paul, Minnesota
The following work was pitched, not produced, but too good to be forgotten.
We designed this children's book to teach children about road safety in a tactile and engaging way.
The book integrates physical elements of 3M products that keep people safe on the road, such as reflective tape and luminant crosswalk paint.
Our plan was to distribute it to schools across the nation, specifically in school zones that 3M reworked.
We designed this children's book to teach children about road safety in a tactile and engaging way.
The book integrates physical elements of 3M products that keep people safe on the road, such as reflective tape and luminant crosswalk paint.
Our plan was to distribute it to schools across the nation, specifically in school zones that 3M reworked.
Translation: 3M Science is making scooters more visible, so children can get to school safely.
