the art of
RECOGNITION
2024 - The Drum Awards - GRAND PRIX 2024 - The Drum Awards - Social Purpose - GOLD 2024 - The Drum Awards - Disruption - GOLD 2024 - The Drum Awards - Finance - GOLD 2024 - The Drum Awards - PR - GOLD 2024 - The Drum Awards - Creative - SILVER 2024 - The Drum Awards - Data/Insights - SILVER 2024 - The Drum Awards, Finance - GOLD 2024 - Clios - Product, Integrated - SILVER 2024 - Clios - Product, Creative Business Transformation - SHORTLIST 2024 - One Show - Film & Video for Good - SILVER 2024 - One Show - Branded Entertainment for Good - SILVER 2024 - One Show - Branded Entertainment, Full Length Video - SILVER 2024 - One Show - Public Relation, Public Relations - BRONZE 2024 - NY Festivals - Film, TV Cinema - GOLD 2024 - NY Festivals - Financial Well-Being - BRONZE 2024 - NY Festivals - Banks: Commercial + Retail - FINALIST 2024 - NY Festivals - Made for TV & Cinema - FINALIST 2024 - ADC - Branded Entertainment, Online Video - MERIT 2024 - D&AD - PR, Entertainment - SHORTLIST 2024 - Shorty Awards - Documentary - AUDIENCE HONOR, GOLD 2024 - Shorty Awards - Long Form Video - SILVER 2024 - Shorty Awards - Earned Media - WINNER 2024 - Shorty Awards - Financial Services - FINALIST 2024 - Effies - Multicultural Services - FINALIST 2024 - El Sol Festival - SILVER 2023 - AdAge - Branded Content Campaign of the Year - FINALIST 2023 - TribecaX Film Festival - WINNER 2023 - AdAge - "#1 DE&I Effort to Know About Right Now" 2021 - LIAsions Creative Mentee 2021, 2022, 2023 - MAIP Coach 2019 - AdColor Future Hackathon - WINNER 2019 - ADCOLOR Future 2019 - MAIP + The One Club - Creative Fellow of the Year 2019 - MAIP Fellow 2019 - Richard's Group Presidential Award in Creative Advertising |
I'm Erika.
A dual citizen of Australia and one of the most freckly people you'll ever meet. I'm also an art director who carries my fine arts background and passion for evoking change to work every day. I attended the University of Texas at Austin where I studied Studio Art and Advertising - the perfect avenues for me to explore my passions for creativity and people. I began my career as an only child - spending long nights and weekends on Microsoft Paint and carefully planning intricate events for my dolls. My passion for creativity has drastically blossomed since that time. My diverse family background has very much shaped my view of the world. As a Mexican-German-Australian-American, I was blessed with an abundance of cultural exploration growing up. I am infatuated with the ability of technology and storytelling to bring people together. This is what fuels my appetite for mass-mediated communication. I appreciate intimate moments because of their ability to translate across cultures - the true driving force behind my desire to create. I currently live in New York City and work as a Senior Art Director at Majority. In the tabs above you'll find some examples of my work. |