ERIKA CASALES
  • AD WORK
    • U.S. Bank | TRANSLATORS
    • Mr. Pibb x Scottie Pippen
    • SheaMoisture | YES, AND
    • Verizon | The Unbreakable Controllerr
    • MGM Resorts
    • Mastercard x HBCU
    • U.S. Bank | WNBA
    • Sprite x NBA
    • Abbott | This is progress
    • Swedish Fish | Sel-fish Santa
    • 3M School Zone Safety
    • ADT x Google
    • Disney Gizmo Watch
  • Photography
  • ART
    • Film
    • Art + Design
  • Inquire

THE ART OF

Picture
Picture
A dual citizen of Australia and one of the most freckly people you'll ever meet. I'm also an art director who carries my fine arts background and passion for change to work every day.

I began my career as an only child — spending long nights and weekends on Microsoft Paint and carefully sewing intricate fits for my dolls. That early curiosity has grown into a full-fledged passion for creative storytelling, and today it lives inside the tools I reach for. AI platforms have become part of my daily creative language, a space where I'm constantly exploring what's possible at the edge of image, motion, and narrative.

My diverse family background has shaped how I see the world. With a Mexican-American father and a German-Australian mother, I was immersed in multiple cultures from an early age. I am infatuated with the ability of technology and storytelling to collapse distance, and I value intimate moments for their ability to resonate across borders. This fuels my desire to create.

I currently live in Atlanta and work as a Senior Art Director.
​In the tabs above, you'll find some examples of my work.

RECOGNITION + INVOLVEMENT

2026 - Cannes Lions, Entertainment Lions for Sport - SHORTLIST
2026 - book180 Portfolio School - Creative Lecturer
2025 - AdAge - 15 Creative Campaigns to Know About Today
2025 - AdAge - GenZer to Watch
2025 - The Drum Awards, Finance - #3 MOST AWARDED CAMPAIGN
2025 - WARC Creative Rankings, Top 100 Campaigns - #52
​2025 - The Drum - The World's Most Awarded Art Directors - #171

2021 - 2025 - MAIP Coach
2024 - Cannes Lions, PR Culture & Context - GOLD
2024 - Cannes Lions, Entertainment Challenges & Breakthroughs - SILVER
2024 - Cannes Lions, PR Sectors - SILVER
2024 - ADCOLOR - Campaign of the Year

2024 - The Drum Awards - GRAND PRIX
2024 - The Drum Awards - Social Purpose - GOLD
2024 - The Drum Awards - Disruption - GOLD
2024 - The Drum Awards - Finance - GOLD
2024 - The Drum Awards - PR - GOLD
2024 - The Drum Awards - Creative - SILVER

2024 - The Drum Awards - Data/Insights - SILVER
2024 - The Drum Awards, Finance - GOLD
​2024 - Effies - Multicultural Services - GOLD
​2024 - Effies - Multicultural Products - SILVER

2024 - Clios - Product, Integrated - SILVER
2024 - Clios - Product, Creative Business Transformation - SHORTLIST

2024 - One Show - Film & Video for Good - SILVER
2024 - One Show - Branded Entertainment for Good - SILVER
2024 - One Show - Branded Entertainment, Full Length Video - SILVER

2024 - One Show - Public Relation, Public Relations - BRONZE
2024 - NY Festivals - Film, TV Cinema - GOLD
2024 - NY Festivals - Financial Well-Being - BRONZE
2024 - NY Festivals - Banks: Commercial + Retail - FINALIST
2024 - NY Festivals - Made for TV & Cinema - FINALIST

2024 - ADC - Branded Entertainment, Online Video - MERIT
2024 - D&AD - PR, Entertainment - SHORTLIST

​2024 - Shorty Awards - Documentary - AUDIENCE HONOR, GOLD
​​2024 - Shorty Awards - Long Form Video - SILVER
​​2024 - Shorty Awards - Earned Media - WINNER

2024 - Shorty Awards - Financial Services - FINALIST
​2024 - El Sol Festival - SILVER

​2023 - AdAge - Branded Content Campaign of the Year - FINALIST
2023 - TribecaX Film Festival - WINNER
2023 - AdAge - "#1 DE&I Effort to Know About Right Now"
​2021 - LIAsions Creative Mentee
2019 - AdColor Future Hackathon - WINNER
2019 ​- ADCOLOR Future 
​2019 - MAIP + The O
ne Club - Creative Fellow of the Year
2019 - MAIP Fellow
2019 - Richard's Group Presidential Award in Creative Advertising

 LINKEDIN     

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INSTAGRAM

  • AD WORK
    • U.S. Bank | TRANSLATORS
    • Mr. Pibb x Scottie Pippen
    • SheaMoisture | YES, AND
    • Verizon | The Unbreakable Controllerr
    • MGM Resorts
    • Mastercard x HBCU
    • U.S. Bank | WNBA
    • Sprite x NBA
    • Abbott | This is progress
    • Swedish Fish | Sel-fish Santa
    • 3M School Zone Safety
    • ADT x Google
    • Disney Gizmo Watch
  • Photography
  • ART
    • Film
    • Art + Design
  • Inquire